How much does a website cost in 2026: a real breakdown

Asking “how much does a website cost?” is a lot like asking how much a car costs. The range runs from a €50 template you assemble yourself on a site builder up to tens of thousands for a service with custom logic and integrations. So before anyone can give you a number, there are a few things to settle: what kind of site, how many pages, who writes the text and supplies the photos, and what you actually want a visitor to do once they land on it.

What follows are realistic price ranges for 2026 and the things that push the figure up or down. Treat it as a frame of reference, so when an estimate arrives you know what each line is for.

What the price actually depends on

A quote is never just “design plus development.” Four things do most of the moving.

The first is the type and scope. A one-page landing, a corporate site with fifteen sections, and a store with a full catalogue and checkout are three separate kinds of work, and they take very different amounts of time.

Then there’s content. If your copy and photos already exist and are good, the project is cheaper and faster. If we need to write the text, organise a photo shoot or translate everything into three languages, each of those is its own line on the estimate.

Integrations are the quiet multiplier. A contact form and analytics come as standard. But the moment you want a CRM, online payments, a booking calendar or a customer login, hours start to add up, because each connection has to be built and tested against someone else’s system.

Last is build quality. A template clicked together in an afternoon and code written for your specific task carry different price tags, and they age differently too. The template tends to crack the first time you need something it wasn’t designed for. We go into that in custom code vs a template.

Don’t pick the lowest number off the page. Look at what sits behind it. A “€150 website” and a “€700 website” are usually two different products wearing the same word.

What the main types of site cost

Landing page (single page)

One page, one job: sell a product, gather leads, announce an event. It’s the quickest thing to get live.

Our landing page development starts from €649. That price covers a prototype, a design made for you rather than pulled off a shelf, layout that holds up on a phone, baseline SEO, and a lead form wired straight to your messenger or CRM. The final figure depends on how many screens it needs, whether we write the copy, whether you want A/B variants, and how much animation you’re after.

Corporate / multi-page site

When one screen can’t carry it: services, case studies, the team, a blog, maybe a few languages. These are priced per project, and for good reason. A six-page company site and a twenty-five-page one with integrations behind it are not the same brief, even though both get called “a corporate site.”

Still deciding between a single page and a full site? We weigh that up in landing page vs multi-page site.

Online store

Catalogue, product pages, a cart, payment, delivery, and often a tie-in to your warehouse or ERP. With that much logic underneath, a store is nearly always quoted individually. What sets the figure is the number of products, the payment methods you need, and how many outside systems have to talk to each other. There’s a fuller walkthrough in building an online store from scratch.

Catalogue site

This one sits between a corporate site and a store. Products are on display, but instead of paying online, the customer sends an enquiry. It suits B2B and manufacturers, where a quote often depends on volume or spec anyway. Priced individually as well, though it usually comes in under a full store.

Comparison: what to aim for

Site type	When it fits	Price benchmark
Landing	One product, one action, fast launch	from €649
Corporate	Several offerings, reputation, blog	per project
Store	Selling online with cart and payment	individual
Catalogue	B2B, enquiries instead of online payment	individual

Why two similar sites cost differently

Put two finished sites side by side and they can look almost identical. Most of the price gap is in the parts a screenshot won’t show.

Loading time. Picture someone on their phone, mildly curious, tapping a product. If the page is still loading after a couple of seconds, they back out and tap the next result, and that result belongs to whoever opened instantly. Building a site that comes up in about a second is more work than dropping in a heavy template, but it pays back in conversion and rankings every day it’s live.

The SEO groundwork is similar. Clean page structure, schema markup, and hreflang (the tag that tells Google which language version to show in which country) all get laid while the site is being built. Bolt them on afterwards and it costs more, because parts have to be unpicked and redone. The starting points are in the SEO foundation for a new site.

And then support. Things need updating, content changes, the odd thing breaks and wants fixing. We bill that time openly, from €60/h once you’re past your plan, with nothing tucked away in the small print.

How not to overpay (or cut the wrong corner)

A few habits keep you on the right side of this:

Ask for an itemised estimate rather than one round number, so you can see what each part costs and decide where to trim. Be wary of paying for decoration; every screen should be earning its place by moving someone toward an action. And budget properly for content, because the line that quietly eats deadlines is “the text will be ready tomorrow,” said again every day for a month.

The one corner not to cut is speed and SEO. That’s the part that keeps bringing in visitors for free, long after the invoice is paid.

Want a real figure for your own project instead of a range? Describe it in a few sentences and we’ll send back a quote broken down by stage.