Our approach.
We do not build a website, we build a sales system.
The backend makes a site effective, and the design makes it convincing. We do not pick one over the other: we engineer both the logic and the beauty so that together they lead the visitor to a request:
01
The customer journey planned in advance We analyse traffic channels before the design: where the target audience comes from, what worries them, how they make decisions. The UX is built for a real visitor, not for the owner's taste.
02
Competitive intelligence We gather and analyse competitors' sites: what they push on, which offers they use, how they build trust. Your site will be one step ahead.
03
A lead-capture system, not a form CRM integration, funnels, trigger forms, conversion analytics. Every request is recorded, every step of the visitor is measured.
04
Design that inspires trust A site has to not only work but also look premium. A clean, modern aesthetic that says from the first screen: this business can be trusted.
05
Details you can feel Typography, rhythm, animations, micro-interactions. The things that are hard to put into words, but instantly read as "made with care".
Case studies · Portfolio
Our projects.
Portfolio
Not templates with demo content, but live projects that work for business. B2B, e-commerce, real estate, EdTech – each one hand-coded, with SEO markup and loading from 0.8 seconds.
AgriTech · Manufacturing · Full rebuild 1,340 hours of work
Zelena Biomasna Energija d.o.o.
A full corporate site for a European miscanthus producer – and a complete rethink of how a complex, deeply niche B2B product is sold online.
We went deep into the client’s market and business to build a site that looks strong, carries a large volume of academic and technical material, and still stays clear and easy to use.
Everything was made from scratch: copy, structure, UX/UI prototyping, design, identity and custom development. The backend was worked through separately, and the technical SEO groundwork was laid during development rather than after it.
Case study → DeepTech · Concept · Multilingual · UX
Particula Group
A concept corporate site for a deep-tech group in the circular bioeconomy (Rijeka, Croatia). The Terralgal and Cannadria brands, a scientific presentation, multilingual, mobile-first.
Case study → Beauty · Concept · Booking · UX
LAK. Nail Atelier
A concept site for a nail studio in Zagreb: online booking, transparent pricing and a real gallery instead of an Instagram feed.
Case study → Website development · RedCat
Solutions and products.
Services
Every package comes with a fixed price and a delivery date set in the contract, responsiveness across all screens and a 30–120 day warranty. No hidden charges and no surprises along the way: the calculator in the cards gives you a rough figure for your tasks, and the final one we lock in the contract.
Rework of your site
We do not just patch the code. First we study your business and your competitors, and then we rebuild the site - fast, well and beautifully. Core Web Vitals into the green zone, a clean structure without unnecessary plugins.
from 3 business days
Quick start
Start
Landing page / One-page site
A single page with conversion logic. For launching a product, a service or a personal brand.
- Up to 10 blocks + a request form
- Custom design (no templates)
- HTML5 + Schema.org markup
- SEO (meta, sitemap, robots)
- Image optimisation
- Analytics setup (GA4)
★ Business
Business
Corporate website
A multi-page structure with integrations and full SEO markup. The standard for a serious business.
- Up to 7 pages
- HTML5 + Schema.org + JSON-LD
- Up to 3 integrations (CRM, API, analytics)
- Email handler setup
- 3 form types (contact, request, callback)
- A built-in CRM in the site admin
◆ Enterprise
Premium
A bespoke project
Everything tailored to your business - with no limits on pages, languages or functionality, including e-commerce, catalogues and integrations.
- Multilingual (any number of languages)
- Online store: catalogues, filters, payments
- Custom modules and API integrations
- 1C / BAS / ERP / warehouse systems
- Delivery integration (Nova Poshta, Meest)
- A custom admin panel
- A separate staging server
- A dedicated project manager
- Priority SLA (4-hour response)
- A monthly technical report
Support and maintenance
Your site under watch – every month.
Three levels of maintenance – from technical care to ongoing growth. You choose by the scope of work your site actually needs.
Basic
Technical Care
Technical care
- Backups
- Site availability monitoring (uptime)
- Basic security monitoring
- Installation of critical security updates
- Technical updates of WP, the theme, plugins
- Restoring the site from a backup in case of a technical failure
- Up to 30 min of minor content changes
★ Optimal
Website Support
Website support
- Everything in Technical Care
- Up to 2 hours of work per month
- Replacing text, photos, prices and banners
- Publishing news
- Minor visual and technical fixes
Maximum
Website Growth
Website growth
- Everything in Website Support
- Up to 4 hours of work per month
- Development of small blocks within the included hours
- Refinement of forms and interface elements
- Small functional improvements within the package
- Priority handling of requests
Work beyond the limit - 60 €/h, urgent - 90 €/h. Unused hours do not carry over to the next month. Recovery after a hack, the actions of a third-party developer or hosting issues may be quoted separately.
KPI · Quality standards
Measurable results of our work.
Our KPIs.
Not promises, but concrete metrics we hold to in every project.
100%
01 · SEO
SEO from the first line of code
Search engines see the site from the start - you reach Google faster and more cheaply, without a separate budget to "do SEO later". A clean architecture directly affects organic traffic and your position in the rankings - the site starts working for you from the moment it launches, not after a separate "promotion" stage.
✓Schema.org + JSON-LD in every project
✓XML sitemap + robots.txt automatically
✓Core Web Vitals in the green zone
✓A semantic H1-H6 structure
✕Not at the top – you lose free customers. And if you only rely on ads – the trust you earn is lower.
WITHOUT SCHEMA
redcatweb.com
Your product | Official website
An ordinary blue link – no stars, no price, no rating. Less attention, fewer clicks.
91/100
02 · Speed
Loading in under a second
The page opens instantly - the visitor does not leave for a competitor while it loads, and Google ranks you higher for speed.
100%
03 · Conversion-focused design
Every page is a funnel
Every screen leads the visitor to a request, instead of just "looking nice" - more enquiries from the same traffic.
First screen · USP + price
Benefits · Case studies · Proof
Objections · FAQ
Request form →
A+
04 · Security
Protection built into development
The site will not be hacked or taken down - you do not lose sales to downtime and do not pay for an urgent "rescue" after a breach.
✓SSL A+ · HSTS · CSP · X-Frame
✓XML-RPC disabled · Brute-force protection
✓2FA · 30-day auto-backup
0 failures
06 · Backend
A complex backend that works
We write our own server logic, databases and processing systems for your tasks – not off-the-shelf plugins. And we test everything we make: we catch bugs before launch, not after customer complaints.
✓Custom server logic and API
✓A database built for the project
✓A system for processing requests and data
✓Testing and bug fixing
12+
05 · Mobile-first
Mobile-first, not an afterthought
Most of your customers come from a phone. That is exactly where the site is comfortable - so they do not close it but make it through to a request.
iPhone SE / 14 / 15
Android mid-range
iPad · Tablet
Desktop 1280-1920
Quad HD · 2560px
4K · 3840px
07 · Uptime
The site is always up
We aim for maximum uptime :) And the main thing - the site does not "break on its own": once we have delivered it and no changes are made to the code, it keeps running steadily. And if the site does ever go down - we are always right here to bring it back up quickly.
99.8%
uptime
24/7
monitoring
30-120
days of warranty
Who we are
We have been in your shoes -we paid, we waited, we lost.
RedCatWeb grew out of our own pain. We have walked the whole entrepreneur's path: builders, templates, contractors, big budgets, beautiful presentations – and the same question every time: "why is the site there, but the results are not?"
Sergii Chabannyi Founder of Red Cat Labs d.o.o.
€80 000+
lost on our own projects and contractors while searching for a solution that works
≥ 2 years
of lost presence in Google – and the leads that never came
5+ years
of experience from the client's side, not just development
Process · Stages From the first contact
From the first contact
to project delivery.
How we work
You always know what is happening and how much it costs. We agree every step in advance, the price and the date are locked in the contract – no surprises and no catch-up charges.
01
Request
You fill in and send a request. We study your enquiry, review the materials you provide and prepare for the first meeting.
We reply within one business day.
02
Google Meet
We get to know each other, discuss your business, the goals of the site and the tasks it has to solve. The more information and materials you provide, the more accurately we can scope the project.
The meeting lasts 30-40 minutes and stays to the point.
03
Contract
We lock the scope of work, the cost, the timelines, the payment stages and the order of handover into the contract. Once the contract is signed and the deposit received, we begin work.
50% at the start, 50% before publication and handover of the site.
04
Planning
We analyse your business, your competitors and your target audience. We define the page structure, the interaction logic and create a prototype of the future site.
Duration: from 2 business days.
05
Approval
We present the prototype, explain the logic of the pages and gather your feedback. The price includes up to three rounds of revisions at the approval stage.
Once the structure is approved, we move on to design and development. New pages, features or substantial changes to the approved structure are quoted separately.
06
Design and development
We create the design and adapt it for desktops, tablets and smartphones. Once the visual part is approved, we develop the frontend, the server logic, the integrations and the technical SEO foundation.
This is the stage where the prototype turns into a fully working site.
07
Testing
We check the site for errors, speed, correct rendering in different browsers and operation on mobile devices. We also test the forms, the integrations and the main user scenarios.
We give you access to a test version so you can check the site before publication.
08
Release
After final approval and full payment, we move the site to the main domain, connect the necessary services and hand over to you all the agreed accesses and files.
The warranty for fixing errors in the code we developed - 30 days after launch. For bespoke projects an extended warranty period of up to 120 days may be provided.
FAQ · Before you sign the contract The questions worth
The questions worth
asking any agency.
We have gathered what really decides whether you will be satisfied – from who owns the code to what happens if we ever part ways. Here are our honest answers.
01
Pricing and payment
Transparent. We lock everything in the contract.
How much does it cost to develop a website?
A landing page or a one-page site - from , a corporate site of up to 7 pages - from , a rework of an existing site - from . An online store and more complex platforms we quote individually after a short analysis of the task. Any price is locked in the contract before the start - with no "give or take" along the way.
What is included in the price, and what is not?
It depends on the package and the add-ons you choose. The base package (a landing page) includes: up to 10 blocks and a request form, custom design with no templates, HTML5 + Schema.org markup, technical SEO (meta, sitemap, robots) and image optimisation. Separately, by agreement: WCAG/EAA accessibility, large volumes of copywriting, professional photography, running ads and content after launch. What exactly is outside the package - we talk through before the contract, so there are no surprises on the invoice.
What does payment look like?
A 50% deposit at the start, 50% after the finished site is deployed. After the second payment we hand over all access and close the project. Ownership of the site passes to you only after full payment.
02
Timelines and process
Specific dates, not "roughly".
How long does development take?
The standard development time is from 5 business days. The exact timeline depends on the complexity of the project, the number of revisions, and on how quickly we receive the necessary materials and feedback from you.
We agree the specific completion date in advance and lock it in the contract. At the same time, we always try to finish the project a little ahead of the planned date.
We agree the specific completion date in advance and lock it in the contract. At the same time, we always try to finish the project a little ahead of the planned date.
How many revisions are included in the price, and can things be changed during the work?
Yes, you can make changes during development. The price includes one design concept and up to three rounds of revisions.
Within each round you can collect all your comments and wishes into a single list, after which we make the agreed adjustments. Minor changes to the design, text, menu or individual elements are already covered by the price.
If, after the structure is approved, you need to add new pages, blocks or features, or substantially change the agreed design, such work is quoted separately.
Within each round you can collect all your comments and wishes into a single list, after which we make the agreed adjustments. Minor changes to the design, text, menu or individual elements are already covered by the price.
If, after the structure is approved, you need to add new pages, blocks or features, or substantially change the agreed design, such work is quoted separately.
03
Ownership and access
After payment - yours forever.
Who owns the site, the code and the domain?
After full payment the site belongs entirely to you. You receive the source code, the design files, access to the domain, the hosting and all accounts created within the project.
We do not use a "site rental" model and do not tie you to our team. If needed, you will be able to hand the site over to another developer or manage it yourself - with no extra restrictions on our side.
We do not use a "site rental" model and do not tie you to our team. If needed, you will be able to hand the site over to another developer or manage it yourself - with no extra restrictions on our side.
My previous developer disappeared, and I do not even have access to the site. That will not happen with you?
We always work under a contract that locks the scope of work, the timelines, the payment order and the handover of materials. Our reputation matters to us, so you will in any case receive a result that matches the stage of work you have actually paid for.
If the project is partly paid, we hand over all the materials created and paid for at the relevant stage, for example prototypes or design mockups. After full payment you receive the finished site, the source files and all the necessary access to the domain, hosting, admin panel and connected services.
The handover terms are written into the contract in advance, so you clearly understand what you will receive and at which stage.
If the project is partly paid, we hand over all the materials created and paid for at the relevant stage, for example prototypes or design mockups. After full payment you receive the finished site, the source files and all the necessary access to the domain, hosting, admin panel and connected services.
The handover terms are written into the contract in advance, so you clearly understand what you will receive and at which stage.
And what if I want to change developer?
You will be able to do this at any time. We use a clear project structure and do not restrict access to the domain, the hosting or the admin panel. So another developer or team will be able to continue working with the site without artificial obstacles on our part.
We do not hold clients with access or hidden restrictions - what matters to us is that you stay with us because of the quality of the work and the service.
We do not hold clients with access or hidden restrictions - what matters to us is that you stay with us because of the quality of the work and the service.
04
Results in numbers
A site has to deliver results.
The site is beautiful, but there are no leads. How do you solve that?
Usually the problem arises on one of two levels: the site either does not get enough targeted traffic, or does not turn visitors into leads. Sometimes both problems occur at once.
If almost no one comes to the site from Google, we check its SEO structure and technical condition: page indexing, loading speed, mobile adaptation, the structure of sections, internal links, content, metadata and the presence of technical constraints that may stop search engines from crawling the site correctly.
If there are visitors but they do not leave requests, the problem most often lies in the conversion logic. We analyse how clear the offer is, whether the page meets the customer's expectations, whether it addresses their questions and objections, and how visible and relevant the calls to action are.
That is why we work not only on the look of the site, but also on its structure, its technical foundation and the customer's path to a request.
If almost no one comes to the site from Google, we check its SEO structure and technical condition: page indexing, loading speed, mobile adaptation, the structure of sections, internal links, content, metadata and the presence of technical constraints that may stop search engines from crawling the site correctly.
If there are visitors but they do not leave requests, the problem most often lies in the conversion logic. We analyse how clear the offer is, whether the page meets the customer's expectations, whether it addresses their questions and objections, and how visible and relevant the calls to action are.
That is why we work not only on the look of the site, but also on its structure, its technical foundation and the customer's path to a request.
How do I understand what exactly is wrong with my site?
First you need to separate traffic from conversion.
Organic traffic is the visitors who find your site in the ordinary Google search results, without coming from paid ads. If there are almost no such visitors, you need to check the SEO, the technical condition of the site, its structure and how well the pages match the search queries of potential customers.
If traffic comes from Google Ads, social networks or other channels, but there are no leads, we analyse the quality of that traffic and the behaviour of the users. For example: which queries they come on, which pages they land on, how long they stay on the site, where they stop browsing and whether they interact with the forms and buttons.
A large number of clicks without enquiries may mean that the ads attract the wrong audience, the landing page does not match the ad's promise, or the site does not give the customer enough reasons to take the next step.
After the analysis we can pinpoint exactly where potential customers are being lost: in search, in the ads, in the page content, in the technical operation of the site or at the request stage.
Organic traffic is the visitors who find your site in the ordinary Google search results, without coming from paid ads. If there are almost no such visitors, you need to check the SEO, the technical condition of the site, its structure and how well the pages match the search queries of potential customers.
If traffic comes from Google Ads, social networks or other channels, but there are no leads, we analyse the quality of that traffic and the behaviour of the users. For example: which queries they come on, which pages they land on, how long they stay on the site, where they stop browsing and whether they interact with the forms and buttons.
A large number of clicks without enquiries may mean that the ads attract the wrong audience, the landing page does not match the ad's promise, or the site does not give the customer enough reasons to take the next step.
After the analysis we can pinpoint exactly where potential customers are being lost: in search, in the ads, in the page content, in the technical operation of the site or at the request stage.
I am invisible in Google, while competitors are already on the first page. Can you help?
Yes. First we check whether Google sees and correctly understands your site: whether the pages are open to indexing, whether there are technical errors, duplicates, slow loading or issues with the mobile version.
During development we lay the technical SEO foundation right away: a clear page structure, semantic HTML, meta tags, sitemap.xml, robots.txt, Schema.org structured data and speed optimisation.
However, technical optimisation is only the foundation. Rankings also depend on the competition, the quality and usefulness of the content, how well the pages match search queries, domain authority and other factors.
We do not promise to reach the top in a few days. Instead, we build a site that is technically ready for indexing and further SEO promotion, and if needed we help determine which pages and queries are worth developing first.
During development we lay the technical SEO foundation right away: a clear page structure, semantic HTML, meta tags, sitemap.xml, robots.txt, Schema.org structured data and speed optimisation.
However, technical optimisation is only the foundation. Rankings also depend on the competition, the quality and usefulness of the content, how well the pages match search queries, domain authority and other factors.
We do not promise to reach the top in a few days. Instead, we build a site that is technically ready for indexing and further SEO promotion, and if needed we help determine which pages and queries are worth developing first.
Is SEO included in the price?
Yes, basic technical SEO is included in every package at no extra charge. We set up a clear page structure, semantic HTML, meta tags, sitemap.xml, robots.txt, Schema.org structured data, mobile adaptation and loading speed optimisation.
During development we aim for a PageSpeed score of 80+ on mobile devices. The actual result may depend on the hosting, the volume of content and the connected third-party services.
As a result you get a site that is technically prepared for indexing and further SEO promotion. Work on content, search queries, external links and systematic ranking growth is a separate service that can be ordered additionally.
During development we aim for a PageSpeed score of 80+ on mobile devices. The actual result may depend on the hosting, the volume of content and the connected third-party services.
As a result you get a site that is technically prepared for indexing and further SEO promotion. Work on content, search queries, external links and systematic ranking growth is a separate service that can be ordered additionally.
05
After launch
A site you manage yourself.
What about the warranty?
The warranty is free: 30 days for sites on third-party hosting and 120 days for sites on our hosting. It covers bugs, errors in the code and incorrect functionality - that is, everything we did. Changes in requirements after delivery, the intervention of third parties and updates of third-party services are not covered by the warranty.
Regular changes, monitoring, backups and updates after launch are already support packages (from /month), covered in the questions below.
Regular changes, monitoring, backups and updates after launch are already support packages (from /month), covered in the questions below.
Will I be able to edit the site myself?
Our sites are built on custom code, so the scope for self-editing is defined before development begins.
If you need to regularly change certain information - for example news, prices, products, projects or staff - we can create a separate managed section in the admin panel for it.
Other changes can be passed to our team as part of technical support or ordered separately.
If you need to regularly change certain information - for example news, prices, products, projects or staff - we can create a separate managed section in the admin panel for it.
Other changes can be passed to our team as part of technical support or ordered separately.
Can you make a "News" section that I will fill in myself?
Yes. We can develop a separate module for news with a ready-made design and a clear form for adding content.
You will be able to enter the title, the date, an image, a short description and the main text yourself. A new post will automatically appear on the site in line with the approved design.
Such a module is a separate piece of functionality and is added to the project price by agreement.
You will be able to enter the title, the date, an image, a short description and the main text yourself. A new post will automatically appear on the site in line with the approved design.
Such a module is a separate piece of functionality and is added to the project price by agreement.
What is included in site support after launch?
Depending on the chosen package, support may include backups, monitoring of the site's operation, security checks, technical updates, bug fixes and making minor changes.
These can be replacing text, photos, prices and banners, publishing news or adjusting existing elements.
Each package covers a defined scope of work and a response time, so you understand in advance what is included in the monthly fee.
These can be replacing text, photos, prices and banners, publishing news or adjusting existing elements.
Each package covers a defined scope of work and a response time, so you understand in advance what is included in the monthly fee.
Which changes are not included in standard support?
Creating new pages, developing additional features, integrating third-party services and substantially changing the approved design are quoted separately.
Before starting such work we tell you its cost and its possible impact on the timelines.
Before starting such work we tell you its cost and its possible impact on the timelines.
Is monthly support mandatory?
No. After full payment the site and all access belong to you, so monthly support is not mandatory.
Without an active package you can still come to us for individual changes. In that case the work is charged by the time actually spent and carried out according to the team's current workload.
Clients with active support receive a defined scope of work and priority handling of requests.
Without an active package you can still come to us for individual changes. In that case the work is charged by the time actually spent and carried out according to the team's current workload.
Clients with active support receive a defined scope of work and priority handling of requests.
What should I do if the site stops working?
Clients with an active support package can contact us right away. We will check the site, determine the cause of the problem and restore its operation within the terms of the chosen package.
If support is not connected, we can also help, but the diagnostics and recovery are charged separately.
If support is not connected, we can also help, but the diagnostics and recovery are charged separately.
06
Technology and approach
Clean code instead of a template.
Why not Tilda or a website builder?
Builders are convenient for the start, but they generate heavy code and tie you to someone else's platform: PageSpeed on mobile is often 38-55, dependence on plugins and a monthly subscription. We write custom code - speed from 1 second, a clean structure for SEO, and the site is entirely yours: the code, the hosting, the domain.
How does custom development differ from a template?
A template is a ready-made "suit" your business is squeezed into; custom is tailored to measure. Without Elementor and unnecessary plugins the site loads from 1 second, has a unique design and clean code that does not break with the next update. This directly affects your Google rankings and your conversion.
Who writes the copy and prepares the images?
We set the structure and the marketing emphasis of the copy together with you - so that every screen leads to a request. We can take on large volumes of copywriting and professional photography separately, or work with your materials. We optimise all photos to WebP/AVIF so they do not slow the site down.
07
For EU clients
Croatia · working across Europe.
Do you work with clients from other EU countries?
Yes. RedCatWeb is a project of Red Cat Labs d.o.o., registered in Croatia, so we can officially work with clients from the EU and the UK.
We invoice in euros, work under a contract and keep our paperwork official. We can also develop multilingual sites for companies operating in several markets at once.
For the client this means a simple thing: you are working not with "a person in a chat", but with a European company that has a legal entity, a contract, an invoice and clear terms of cooperation.
We invoice in euros, work under a contract and keep our paperwork official. We can also develop multilingual sites for companies operating in several markets at once.
For the client this means a simple thing: you are working not with "a person in a chat", but with a European company that has a legal entity, a contract, an invoice and clear terms of cooperation.
GDPR and site accessibility - do you take that into account?
Yes. We build these things into the site at the development stage, rather than remembering them after launch.
For GDPR we set up cookie consent not as a decorative "box-ticking" banner, but as a working mechanism: analytics, advertising and other third-party scripts must not run before the user has given consent. We also provide clear consent management, so a person can not only accept cookies but also change their decision.
Accessibility follows the same logic. We take into account the requirements of the European Accessibility Act and the basic principles of convenience for people with different needs: a readable structure, correct headings, contrast, keyboard navigation, alternative descriptions for images and clear form logic.
We do not call this "box-ticking for the EU". It is a normal part of a quality site: it has to be clear, accessible and technically prepared to work in the European market.
Legal texts, privacy policies and the final legal assessment are, if needed, better agreed with a specialist lawyer. But on the technical side we build the site so that it does not start out with obvious errors in cookies, analytics or accessibility.
For GDPR we set up cookie consent not as a decorative "box-ticking" banner, but as a working mechanism: analytics, advertising and other third-party scripts must not run before the user has given consent. We also provide clear consent management, so a person can not only accept cookies but also change their decision.
Accessibility follows the same logic. We take into account the requirements of the European Accessibility Act and the basic principles of convenience for people with different needs: a readable structure, correct headings, contrast, keyboard navigation, alternative descriptions for images and clear form logic.
We do not call this "box-ticking for the EU". It is a normal part of a quality site: it has to be clear, accessible and technically prepared to work in the European market.
Legal texts, privacy policies and the final legal assessment are, if needed, better agreed with a specialist lawyer. But on the technical side we build the site so that it does not start out with obvious errors in cookies, analytics or accessibility.
Contact
Let's make your digital presence stand out.
RedCat Web · ZagrebGrad Centar, Hektorovićeva ul. 2, 10000 Zagreb, Croatia Open in Google Maps →